What book did you find most interesting and engaging?

Sunday, January 24, 2010

Cradle to Cradle

Hi friends - I haven't read this yet, but a friend of mine recommended it to me ...


Cradle to Cradle
Selected review from amazon.com

From Scientific American: McDonough and Braungart (an architect and a chemist) are partners in a firm that creates ecologically intelligent designs for corporations. They argue for a shift from the cradle-to-grave model of manufacturing, in which most of the materials that go into making products end up as waste. They champion a cradle-to-cradle model, in which the materials are "circulated infinitely in industrial cycles ... without loss of quality or damage to our environment or ourselves." Editors of Scientific American Editorial Reviews

Biography of William McDonough

http://www.mcdonough.com/bio.htm

Description of book Cradle to Cradle

http://www.mcdonough.com/cradle_to_cradle.htm

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